What's your secret sauce? (Begin with a signpost phrase like "But let me tell you about our secret sauce.") *
Now, articulate your “secret sauce,” i.e., what is unique about your approach, what gives you an edge, and what makes you different from similar organizations. Please make sure it is unique and not generic.Often, a combination of two or three (no more) ingredients can create uniqueness.For example: "So, we have a unique secret weapon. It's that we are both, policy advocates and actual builders of affordable housing."Here another example: "So, here's our secret sauce: It's the incredible diversity of expertise we have assembled under one roof."